I have to say that O2‘s marketing arm had done quite a good job in promoting the imminent arrival of the new iPhone 4.
From the well-thought mini-site; to the informative email countdown, and the very helpful O2 Twitter account (one that actually has somebody on the other side to answer your question, almost individually). All of these are giving a sense that they care about you as customers and are willing to ‘hold‘ your hand along the way through the whole process. It has also been succeeding in building up the anticipation to the launch date.
O2 decision on making it’s current customers priority, whilst is not boding well with non-customers, it also shows O2′s commitment on its customer relation, and for me that’s a plus. [disclaimer: I am an existing O2 customer].
Yesterday, O2 surprised me by sending a brand new Micro SIM (along with the adaptor) for the iPhone that I don’t have yet (or even pre-ordered)! I think it’s a brilliant marketing move :)
“Since you are already registered your interest, why don’t I send you the SIM card, the special SIM card that you are going to use in you brand new iPhone 4. Just put it ini, connect to iTunes, register, and off you go. It can’t be easier than!”
It’s the ‘carrot on the end of the stick‘, by now if you are previously thinking about getting one, you will be seriously tempted with this.
Are you ready for Thursday?
No related posts.
