Finally, after waiting for so long, Three UK announced their iPhone 4 prices and plans. But here is the thing, Three announced it on the day of the launch date! It’s on the day where people were supposed to be queueing outside every Apple Stores and Mobile Network shops around the country! It’s the day where many people should had been already made up their mind in deciding about which network they want to go to and which tariff they would like to dedicate their life to.
Was it not a bit to late, Three?
On a fair side though, this probably would only affect the early adopters, and new customers who either have never had an iPhone before, or are not attached to a certain network. As for Three’s existing customers, this is obviously the news they have been (willing) waiting for.
The good news is, if we compare Three prices and plans to the other network, it has the cheapest Total Cost of Acquisition in both 16GB and 32GB iPhone 4 for the 24 months tariff (Three doesn’t have 18 months tariff). This is of course, depending on how much you can spend for the handset and how much you are willing to spend every month. They also have the highest number of free minutes compare to other networks on the same price range, except for the Unlimited minutes on the highest tariffs from other networks (anyway do you really need Unlimited phone call?). As for the internet allowance, Three offers 1GB per month for ‘all’ the price points, but no Free WiFi hotspots.
So, if you ‘still’ don’t have an iPhone 4 and ‘still’ wondering which network to go to, Three offers the cheapest alternative at the moment (in term of Total Cost), if you don’t mind to be attached to them for 24 months.
You can check the Three UK iPhone 4 prices and plans here (or take a peek on the screenshots below).
For comparison with other networks prices, check out my Spreadsheet.
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