So, when is Unlimited ceased to be Unlimited? It’s when we say it’s not of course :)
Last month we heard from O2′s CEO Ronan Dunne about ‘Offering fair and transparent access to mobile data‘, which led to the ‘abolishment‘ of the term Unlimited. This followed with O2′s announcement of their new iPhone tariffs which cap the data allowance to 1GB mark. Commenting on this big change, Dunne said
“Our new billing strategy is an important stepping stone to that future – a means to ensure that however it evolves, everyone has fair, transparent access to the mobile data they need.”
Coming from almost similar background, Three UK has launched their latest plan called The One Plan. This change has been driven by Three UK’s involvement in the Terminate The Rate campaign, which is a campaign to lower the Mobile Termination Rate (or MTR, basically a fee that you have to pay when you call people from different mobile network).
Whilst Ofcom’s proposed changes might take a while to materilise (due to the opposition of other mobile networks), Three UK, through this One Plan, is realising it today.
Another thing that Three UK has changed on this plan is they are dropping the term ‘Unlimited‘ in relation to data allowance. Now with this One Plan, customers will get a clear and transparent indication of what they will get, which in the case of this plan will be cap to 1GB per month (similar to what O2 is offering, but with much cheaper tariff).
At the launch event yesterday, Kevin Russell (3′s CEO) underlined
“Three was built to bring the mobile and the internet together as one. With a clear direction from Ofcom on Mobile Termination Rates we believe, for the first time, that we can offer an inclusive package for smartphone users that covers all of their communications needs at a market-moving price point.”
So what do we get from The One Plan? Essentially Three is offering 2 type of deals, one is for the Pay Monthly, the second one is for the SIM Only Plan.
As per usual, you will also get Free Skype to Skype call, Free Windows Live Messenger, and Free Twitter :)
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